S P R E A D T H E W O R D ! ref: http://groups.yahoo.com/group/filemkita/message/4460 12.30pm, Saturday 25 October 2008 Theatrette, HELP University College, Pusat Bandar Damansara, KL Free admission Enquiries: 012-2255136 Synopsis The world today is a visual/aural world - the most visual/aural world compared to anytime in the history of Man. As such, it has become indispensable to understand how visuals and sound are being used by the media & entertainment providers to inform, educate and entertain us - not excluding other parties, specifically those in power, who try to impose their ideologies on us in explicit and implicit ways. Both film grammar and film language need to be appreciated in order for the audience of media and entertainment products to understand how visuals and sound are created and arranged so as to 'guide' them towards a designated meaning. This lecture aims to show how visual and aural communication is planned and imposed upon an audience in myriad way